Tired of running a successful salon that still feels like it’s barely profitable?
Let’s fix that.
Welcome to one-on-one profit coaching made just for beauty bosses who are ready to stop winging it and finally understand their money so they can start paying themselves on purpose.
Salon ownership shouldn’t feel like a mystery math class
You’re showing up. Your schedule is full. The salon is busy. But somehow, your bank account doesn’t reflect it.
You're not sure where your money is going.
Tax season makes your stomach drop.
You might not even be paying yourself consistently, or at all.
No one ever taught you how to run a profitable business.
You’ve been trying to figure it out on your own — and that’s exhausting.
I get it. I’ve been in this industry since I was 17. I’ve built two profitable salons, made every money mistake you can imagine, and now I help beauty bosses clean up their cash flow, grow their confidence, and finally feel in control of their business finances.
Hi, I’m Lucia — your Profit Coach and fellow beauty boss
I’m a stylist, salon owner, mom of two, thrifting enthusiast, and low-key Disneyland expert.
But most importantly? I’m someone who used to feel totally overwhelmed by my business finances and decided to do something about it.
I’m not a financial planner. I’m not here to throw jargon or spreadsheets at you. I’m here to help you make sense of your money so you can make more of it, keep more of it, and build a business (and life) that actually supports you.
Over the past 5 years, I’ve helped beauty bosses:
Pay themselves consistently
Get clear on their cash flow
Pay off debt and open salons debt-free
Feel confident about financial decisions
Grow their dream teams and plan for long-term success
Here’s how we’ll work together
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Book a Free Call
We’ll chat about where your salon stands, what’s keeping you stuck, and where you want to go. No pressure, no spreadsheets — just real talk and clarity around your next steps.
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Get a Custom Profit Plan
I’ll help you make sense of your numbers and create a clear, doable plan to grow your profit on purpose, every day behind the chair.
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Build Financial Confidence
With simple systems and one-on-one support, you’ll learn how to pay yourself, plan for taxes, and lead your business like the boss you are.
What if money didn’t feel scary?
Imagine opening your banking app and knowing exactly what’s going on.
Imagine having money set aside for taxes, being able to pay yourself (and actually enjoy your life), and feeling like your business is finally working for you — not the other way around.
That’s what profit coaching can do.
Real Beauty Bosses. Real Results.
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“My accounts are growing, and my business cash flow is flourishing. It feels like freedom.”
— Jami Anderson, Hairapy by Jamie -
“I now make smart, educated financial decisions and am saving money! It’s changed the way I run my business and my personal life.”
— Haley Dilley, Salon Owner -
“It’s life-altering. It will completely change the way you do business.”
— Aja Coore, Salon Owner
You can’t afford to stay stuck.
Without a profit plan, you’ll keep working harder without getting ahead. Tax time will stay stressful. You’ll keep guessing — and second-guessing. But it doesn’t have to be this way.
You can build a salon that pays you, sustains you, and sets you up for long-term growth.
Let’s make profit simple — and powerful.
