Meet mateo
Co-Owner & Stylist
Mateo is a Spokane native and is happy to call it home. In his free time he loves to work out, drink coffee, drive around in his truck, listen to podcasts, hike & hunt the PNW, and play with his dog Millie.
Mateo is the embodiment of the word Rogue.
One who follows their own rules; one who lives out of the ordinary; one who behaves in ways that are unexpected.
He is the product of the classic “construction worker turned hair stylist”. Oh wait, that’s not a thing?! Mateo knew he didn't want to work construction forever but it wasn't until he watched a show called “Blowout”, about a guy who was a hairdresser in Hollywood, that he realized his new path. He began his journey in 2006 at a local salon where he trained in depth to learn the fundamentals of proper hair cutting, coloring and the perfect consultation.
passions
Mateo, a lifelong learner, is always seeking advanced education opportunities. He is currently pursuing a Master's in Balayage and serves as a Lead Ambassador. His past experience as an educator for Kevin Murphy has honed his styling skills and allowed him to stay updated with new trends each season. This background fuels his passion for set work on photo and video shoots locally.
specialities
Mateo specializes in balayage, color melting and soft transition color. His promise to all his clients, whether it be their first time in or their 500th, is to openly and clearly communicate at the beginning of the appointment and deliver the best results possible every single time.
Meet Lucia
Co-Owner & Stylist
Lucia is a born and raised Spokane girl & loves her city. She loves to spend time with her husband, Mateo, and family. In her free time she likes to plan and organize, shop and vacation in Disney.
Lucia dreamt of doing hair since she was a little girl.
In high school she began her career in the industry as a “Saturday Girl”, cleaning, stocking, sweeping and shadowing at a local salon. She quickly moved into reception and inventory management for the next 4 years while attending Whitworth University. After graduating from college she decided it was time to make her dream a reality. Lucia attended Toni & Guy Hairdressing Academy in Coeur D’Alene in 2010 and began her career as soon as she graduated.
Passions
Lucia is a glutton for advanced education and loves learning new techniques, technologies, and all things hair! She is also a product junkie and loves to teach everyone how to choose products for their specific needs.
Specialties
She specializes in soft, natural, believable color and customized haircuts with detailed texturizing for each persons style and hair type. You can trust that you are in the hands of a perfectionist when you sit in her chair.
Meet Dani
Stylist
Born and raised in Spokane seems to be a theme at Rooted and Rogue!! And that’s Dani too! She loves all the activities the area has to offer: camping, snowboarding, boating, mountain biking and jeeping!!
Dani knew she wanted to be a hairdresser at a young age. She considers hair a form of art, not just a job. Pottery and drawing were an outlet until she started the Beauty School program at the Spokane Skills Center her senior year in high school. After beauty school, she furthered her education through an apprenticeship program. Now, 20+ years in this industry, she still continues to educate and share her knowledge with clients and fellow hairdressers.
Passions
This girl loves to do hair, period. She’s passionate about keeping this industry held in a high regard.
Specialties
+Advanced cutting techniques
+Texture services
+Curly hair
+Short haircuts
Meet lauren
Stylist
Lauren is a Spokane native like the rest of the Rooted & Rogue team! She loves summer time (except for the bees!) and to paint and draw. One fun fact about Lauren is she can write upside down! In her free time she loves to play with her little cat Coors.
Lauren has always dreamed of becoming a hairdresser, but it wasn't until Covid hit during her senior year of high school that she finally decided to pursue it. She took a year to figure out her plan, and in 2021, she enrolled at Paul Mitchell the School. A year later, she proudly graduated, and now she's excited to see what the future holds
Passions
Lauren is passionate about learning everything that goes on in the industry and helping her clients style their hair with all the tips and tricks.
Specialties
Lauren specializes in lived in blonde, all over color and styling! She loves to create a natural blonde to fit each client.
Meet MADISON
Stylist
Although Madison has lived in 6 different states, Spokane is home for her and her family! As a detail oriented stylist, Madison loves to listen to her clients well and brighten their day with an incredible new look!
Madison's warm personality and attentive approach make her an ideal stylist for those looking for a personalized and thoughtful salon experience. She finds immense joy in transforming her clients' hair, knowing that a great style can boost confidence and brighten someone's day. When she's not behind the chair, Madison loves spending time with her fiancé, her family, and her cat Chloe (who she calls Mou Mou). If she's not enjoying the great outdoors you may find her sipping coffee, watercolor painting, or playing a board game.
Passions
Madison is passionate about investing in the lives of others, both in and out of the salon. Her dedication to staying current with trends ensures that her clients always receive the best care. She also has a heart for working with troubled kids, having spent several years as a foster care camp counselor.
Specialties
Madison specializes in dimensional blondes and brondes, as well as long, luxurious locks. She also offers scalp and hair treatments tailored to give clients a refreshing boost.
Meet CYBELLA
Stylist
Cybella was born and raised in Spokane and still calls it home. She has a passion for creativity, self-expression, and helping people feel their most beautiful. When she’s not behind the chair, you can find her in the gym, reading a great book, or spending time with her two beloved cats, Baby Kitty and Little Kitty.
Cybella became a hairstylist to help people feel confident and beautiful. With a love for all things beauty and transformation, Cybella specializes in blonding, brondes, color corrections, vibrant colors, and extensions. She has spent the past two years refining her craft and staying on top of the latest trends and techniques to give her clients the best results possible.
Passions
Cybella believes kindness and compassion come first in every interaction. She loves creating a welcoming, uplifting experience for her clients and helping them achieve their dream hair. She’s also passionate about fashion, makeup, and finding the perfect look to complement each person’s style.
Specialties
She specializes in customized blonding, dimensional brondes, seamless extensions, and bold, vibrant colors. Whether you’re looking for a soft, lived-in look or a dramatic transformation, Cybella is dedicated to delivering beautiful, high-quality results tailored just for you.
Meet Jenny
Esthetician
Jenny was born and raised in Spokane and is proud to serve her community as an esthetician at Rooted and Rogue. With over seven years in the industry, she’s passionate about helping clients achieve a fresh, glowing, and healthy appearance through customized services. Whether it’s a flawless airbrush tan, smooth waxing, or targeted acne treatments, Jenny’s goal is to make every guest look and feel fabulous.
Her expertise goes beyond the treatment room. Jenny has spent years studying product ingredients and how they affect the skin, ensuring her clients get the best care possible. With a meticulous eye for detail, she personalizes each service to meet individual needs and deliver results that last.
Passions
Jenny brings a friendly, approachable energy to every appointment, creating a space where clients feel at ease. She loves helping people feel confident in their skin and believes skincare should be as enjoyable as it is effective. Outside the salon, you’ll find her gardening, hiking Spokane’s trails with her adorable dachshund Franklin, or checking out the latest local restaurant or small business.
Specialties
Jenny specializes in custom airbrush tanning, professional waxing, and acne clearing treatments. Her in-depth product knowledge and tailored approach make her the go-to for clients seeking natural, radiant results that are perfectly suited to their skin and lifestyle. She’s dedicated to making sure every client leaves with skin that feels refreshed, rejuvenated, and glowing long after their visit.
Meet VEDA
Esthetician & Stylist
Veda was born and raised in Spokane and is proud to serve her community as both an esthetician and a stylist at Rooted and Rogue. She’s passionate about helping people feel confident and cared for, whether it’s through a flawless brow lamination or a fresh haircut. With a warm personality and a laid-back vibe, she creates a space where clients can truly relax and feel their best.
After earning her esthetics license from Glen Dow, Veda decided to return to school to pursue hair and expand her skills in the beauty industry. Now, she offers a unique blend of services—ranging from lash lifts to haircuts—tailored to each client’s style and goals.
Passions
Veda brings a calm, welcoming energy to every service. She loves getting to know her clients and believes every visit should feel easy, uplifting, and empowering. Her top priorities are professionalism, kindness, and doing her absolute best every time. Outside the salon, she’s all about good vibes, great conversations, and showing up with a positive attitude.
Specialties
Veda specializes in eyelash lifts and tints, brow lamination, and facial waxing. She’s also building her hairstyling services, bringing a fresh perspective and creativity to her work. Whether you're looking to level up your lashes or maintain a smooth, natural look, Veda is here to make sure you leave feeling confident and cared for.
Meet ELLIE
Nail Technician
Originally from Portland, Ellie now calls Fairchild AFB home, where she lives with her family and a small zoo of pets. With 14 years of experience in the nail industry, Ellie brings a deep love for creativity, a strong technical foundation, and a true passion for helping clients feel seen, safe, and stylish. She recently joined Rooted and Rogue and offers gel nail services—plus pedicures launching September 1st!
Whether you're new to nails or a total gel extension pro, Ellie creates a relaxed, inclusive environment where questions are welcome, laughs are encouraged, and you always leave with a set of nails that makes you smile.
Passions
Ellie is passionate about communication, education, and creative expression. She wants her clients to leave not just loving their nails, but also feeling empowered and informed. She serves a wide range of clients, including military members and the LGBTQ+ community, and makes it a priority to provide a warm, welcoming, and judgment-free space for everyone in her chair.
Specialties
Ellie specializes in Gel-X extensions, gel overlays, and freehand nail art—especially intricate or tiered designs. She pays close attention to finger and nail shape, helping enhance your natural beauty or craft the look you’ve always wanted. She loves a challenge and thrives on creating custom looks that match your vibe and lifestyle.
Join Our Team
At Rooted & Rogue Salon we love to support our stylists. We offer many amenities as well as retail and education opportunities. We strive to help our stylists set and reach their goals, helping them achieve their own version of success. If you are interested in a drama free, professional and supportive work environment, please reach out!
